Best for: Identity and interface as one problem, directed personally by a principal
Notable clients: Mastercard, Reddit, Pfizer, Rolls-Royce, the Guggenheim, the Natural History Museum
Founded
1972
Offices
5 · London
Entry price
Not published
Engagement model
Project
Typical timeline
Not published
Each partner at Pentagram runs their own team and their own clients, which means the person whose work convinced you to call is the person directing your engagement. There is no pitch team and delivery team. At most firms of comparable stature those are different people and you meet the second group in week three. Partners also choose their own commissions, so a brief that does not interest one of them will not be taken at any budget.
The digital practice has grown well beyond the graphic design heritage, and the range now runs from identity systems through product interfaces to environmental and spatial work. What makes the firm unusual among studios with comparable client lists is that the work still carries a recognisable point of view rather than dissolving into competent brand-safe output.
Skip if
You need a partner who will absorb a large volume of ongoing production work. The model is built around a small number of considered engagements.