Best for: E-commerce sites where conversion is the metric and the benchmark matters
Notable clients: Shopify, Harley-Davidson, Office Depot, Room & Board, SiteOne Landscape Supply
Founded
Not published
Offices
Not published
Entry price
$1,900
Engagement model
Project
Typical timeline
10–21 working days
Baymard sell a fixed-scope audit priced between $1,900 and $9,700 with a lead time of ten to twenty-one working days, which makes this the most accessible serious evaluation on the page by a wide margin. The deliverable is a hundred-page report covering the fifty most important improvements to your site, each benchmarked against how leading e-commerce sites handle the same problem, plus a walkthrough call and three follow-up sessions.
What separates it from an expert opinion is the corpus behind it. Over 42,000 hours of e-commerce usability research distilled into 700+ design guidelines and 57,100+ recorded UX performance scores. Their research is used by more than 29,000 companies across 80 countries, including 71 percent of the Fortune 500 in e-commerce. When the report says your visual hierarchy is failing, there is a number attached to how often that fails elsewhere.
Skip if
Your product is not e-commerce. The entire research corpus is built on shopping journeys and the guidelines do not transfer cleanly.